{"id":9062,"date":"2016-12-09T09:32:19","date_gmt":"2016-12-09T07:32:19","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=9062"},"modified":"2016-12-09T09:32:19","modified_gmt":"2016-12-09T07:32:19","slug":"google-assistant-nasil-arama-yapiyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-assistant-nasil-arama-yapiyor\/","title":{"rendered":"Google Assistant Nas\u0131l Arama Yap\u0131yor?"},"content":{"rendered":"

Google ge\u00e7ti\u011fimiz 20 y\u0131l i\u00e7erisinde bili\u015fim d\u00fcnyas\u0131n\u0131n en \u00f6nde gelen masa\u00fcst\u00fc ve mobil arama motoru haline geldi. G\u00f6r\u00fcnen o ki \u015fimdi de sesli arama piyasas\u0131na giriyorlar. Ekim ay\u0131 ba\u015f\u0131nda duyurulan yeni \u00fcr\u00fcnleri Google Home giderek hareketli bir hal almaya ba\u015flayan sesli ev asistanlar\u0131 piyasas\u0131nda Amazon\u2019un Echo\u2019su gibi cihazlarla rekabet edecek.<\/span><\/p>\n

Amazon Echo\u2019yu ilk ev i\u00e7i sesli arama cihaz\u0131 olarak 2014 sonu\/2015 ba\u015f\u0131 gibi piyasaya sunmu\u015ftu. Cihaz b\u00fcy\u00fck oranda olumlu ele\u015ftiriler alm\u0131\u015f, yaln\u0131zca dijital asistan\u0131 Alexa\u2019n\u0131n ismi s\u00f6ylenerek internette arama yapma, ki\u015fisel ajandalara veya listelere eri\u015fme, hatta m\u00fczik \u00e7alma \u00f6zellikleriyle \u00f6vg\u00fc alm\u0131\u015ft\u0131. Bir\u00e7ok ki\u015fi Echo gibi cihazlar\u0131n iPhone\u2019daki Siri ve Android\u2019deki Google Now taraf\u0131ndan sunulan ara\u00e7lar\u0131 taklit etti\u011fini \u00f6ne s\u00fcrm\u00fc\u015f, yine bir\u00e7ok ki\u015finin Google\u2019\u0131n bu alandaki kendi benzer cihaz\u0131n\u0131 bir g\u00fcn \u00e7\u0131kartaca\u011f\u0131n\u0131 tahmin etmesine neden olmu\u015ftu. \u0130\u015fte o g\u00fcn geldi. S\u00f6z konusu ger\u00e7ek yenilik ise Google Home donan\u0131m\u0131 de\u011fil, yak\u0131n gelecekte bu ve benzeri bir\u00e7ok cihaz\u0131 \u00e7al\u0131\u015ft\u0131racak yeni \u201cbeyin g\u00fcc\u00fc\u201d olan Google Assistant<\/strong>.<\/span><\/p>\n

Google Home her ne kadar Amazon Echo\u2019nun sundu\u011fuyla hemen hemen ayn\u0131 \u00f6zellikleri sunsa da, bu yeni cihaz\u0131 benzerlerinden ay\u0131ran esas \u015fey, cihaz\u0131n donan\u0131m\u0131n\u0131 \u00e7al\u0131\u015ft\u0131racak olan yaz\u0131l\u0131mda ve arama motorunda yap\u0131lan g\u00fcncelleme. Bu arac\u0131n ad\u0131 Google Assistant. Google Assistant arama deneyimini ve Google Now\u2019\u0131 iyice detayland\u0131ran daha ak\u0131ll\u0131 ve daha geli\u015fmi\u015f bir algoritma. Google m\u00fchendislik b\u00f6l\u00fcm\u00fc ba\u015fkan yard\u0131mc\u0131s\u0131 Scott Huffman \u015funlar\u0131 s\u00f6yl\u00fcyor: \u201cGoogle Assistant bizim i\u00e7in tamamen Google\u2019la bir konu\u015fmal\u0131 aray\u00fcz yapmam\u0131z\u0131n vakti geldi\u011finin g\u00f6stergesi.\u201d<\/span><\/p>\n

\"google<\/p>\n

Bu s\u00f6zler yaln\u0131zca Google i\u00e7in de\u011fil, ayn\u0131 zamanda daha ak\u0131ll\u0131 ve daha eri\u015filebilir bir internet i\u00e7in b\u00fcy\u00fck bir de\u011fi\u015fim ve yenilik anlam\u0131na geliyor. Google bu anlamda Allo ad\u0131nda, Google Assistant ile birlikte \u00e7al\u0131\u015fan yeni bir ileti\u015fim uygulamas\u0131 \u00e7\u0131kartarak potansiyelinin bir k\u0131sm\u0131n\u0131 herkese g\u00f6stermi\u015f oldu.<\/span><\/p>\n

Google Assistant nas\u0131l arama yap\u0131yor ve bu SEO i\u00e7in ne anlama geliyor?<\/span><\/strong><\/p>\n

Google\u2019\u0131n snippet cevaplar\u0131 art\u0131k iyice \u00f6nemli bir hal almaya ba\u015flam\u0131\u015f durumda. Kendisine bir soru soruldu\u011funda, Google Assistant Google\u2019\u0131n genellikle arama sonu\u00e7lar\u0131 listesinin en \u00fcst\u00fcnde yer verdi\u011fi snippetlara b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u011f\u0131ml\u0131 gibi g\u00f6z\u00fck\u00fcyor. Tan\u0131t\u0131m videosunda da g\u00f6sterildi\u011fi \u00fczere, Google Assistant cevaplar\u0131na \u00f6nce web sitesini kaynak g\u00f6stererek ba\u015fl\u0131yor, daha sonra do\u011fru ve isabetli snippetlar\u0131ndan biriyle devam ediyor. \u00d6rne\u011fin, \u201cHal\u0131dan \u015farap lekesi nas\u0131l \u00e7\u0131kart\u0131l\u0131r?\u201d diye soruldu\u011funda, Google Home cevab\u0131na ilk sonu\u00e7larda \u00e7\u0131kan snippet\u0131 kaynak g\u00f6stererek ba\u015fl\u0131yor, s\u00f6ze \u201cPatch\u2019e g\u00f6re…\u201d diye ba\u015flay\u0131p tek c\u00fcmlelik bir cevapla bitiriyordu.<\/span><\/p>\n

Pazarlama ve SEO bak\u0131m\u0131ndan web sitenizi veya web sitenizin baz\u0131 k\u0131s\u0131mlar\u0131n\u0131 bu tip snippetlara tahsis etmek \u00f6nemli bir strateji halini almakta. Bu bir online \u015firket i\u00e7in sitesinin Google\u2019\u0131n sundu\u011fu bu \u201crich snippet\u201dlardan birinde yer almas\u0131n\u0131 sa\u011flamak veya herhangi bir t\u00fcr snippet olu\u015fturacak hedef anahtar kelimelerden tamamen ka\u00e7\u0131nmak anlam\u0131na geliyor. Hedef sorular\u0131 do\u011fru ve kesin bir \u015fekilde ve sayfan\u0131n en \u00fcst\u00fcne do\u011fru cevaplamak web sitenizin bir rich snippet i\u00e7erisinde yer almas\u0131 ihtimalini artt\u0131racak faydal\u0131 ipu\u00e7lar\u0131. Bunun yan\u0131 s\u0131ra Google\u2019\u0131n \u00e7ok sevdi\u011fi ve dolay\u0131s\u0131yla snippetlarda yer alma \u015fans\u0131n\u0131z\u0131 artt\u0131ran baz\u0131 detayl\u0131 format tavsiyeleri de bulunmakta.<\/span><\/p>\n

Snippetlar Google Assistant\u2019\u0131n cevaplar\u0131nda kaynak olarak g\u00f6sterilen web sitelerinin trafi\u011fini ve itibar\u0131n\u0131 artt\u0131rsa ve genellikle temel sorular\u0131m\u0131z\u0131 cevaplamay\u0131 bir hayli kolayla\u015ft\u0131rsa da, insanlar\u0131n muhtemelen ziyaret edece\u011fi bir siteyi ziyaret etmemesi i\u00e7in bir neden sundu\u011fundan, di\u011fer web sitelerinin t\u0131klanma oranlar\u0131n\u0131 azaltabiliyor. Google Now\u2019\u0131n snippetlar\u0131n\u0131 nas\u0131l kaynakland\u0131rd\u0131\u011f\u0131 ve bu snippetlardaki \u00fcr\u00fcnlerin ve hizmetlerin ne kadar geli\u015fti\u011fi ve \u00e7o\u011funlu\u011fu da de\u011fi\u015ftirdi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, bu yeni geli\u015fmelerin yak\u0131n gelecekte ne kadar yayg\u0131n bir hal alaca\u011f\u0131n\u0131 tahmin etmek hi\u00e7 de zor de\u011fil.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google ge\u00e7ti\u011fimiz 20 y\u0131l i\u00e7erisinde bili\u015fim d\u00fcnyas\u0131n\u0131n en \u00f6nde gelen masa\u00fcst\u00fc ve mobil arama motoru haline geldi. G\u00f6r\u00fcnen o ki \u015fimdi de…<\/p>\n","protected":false},"author":3,"featured_media":9064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9062"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9062\/revisions"}],"predecessor-version":[{"id":9076,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9062\/revisions\/9076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/9064"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}