{"id":9122,"date":"2016-12-21T09:42:45","date_gmt":"2016-12-21T07:42:45","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=9122"},"modified":"2016-12-21T09:42:45","modified_gmt":"2016-12-21T07:42:45","slug":"2017de-tik-basina-odeme-trendleri-icin-5-tahmin","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/2017de-tik-basina-odeme-trendleri-icin-5-tahmin\/","title":{"rendered":"2017\u2019de T\u0131k Ba\u015f\u0131na \u00d6deme Trendleri \u0130\u00e7in 5 Tahmin"},"content":{"rendered":"

T\u0131k ba\u015f\u0131na \u00f6deme reklamlar\u0131 dijital pazarlama piyasas\u0131nda her ge\u00e7en y\u0131l daha da \u00f6nemli bir ara\u00e7 halini al\u0131yor. Yerel i\u015fletmeler, e-ticaret siteleri ve B2B \u015firketleri b\u00fcy\u00fcmeye ve yat\u0131r\u0131mlar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almaya y\u00f6nelik hamleler yapt\u0131k\u00e7a 2017 y\u0131l\u0131nda da bu gidi\u015fat pek de\u011fi\u015fece\u011fe benzemiyor. Bu y\u0131l i\u00e7erisinde Google AdWords<\/strong> ve Facebook<\/strong> gibi t\u0131k ba\u015f\u0131na \u00f6deme piyasas\u0131n\u0131n en \u00f6nemli akt\u00f6rleri taraf\u0131ndan yeni ara\u00e7lar ve i\u015flevler sunuldu\u011funa \u015fahit olduk. 2017 y\u0131l\u0131nda da buna benzer bir\u00e7ok yenili\u011fin bizi bekledi\u011finden \u015f\u00fcphe yok. A\u015fa\u011f\u0131da 2017\u2019deki t\u0131k ba\u015f\u0131na \u00f6deme trendlerine y\u00f6nelik 5 tahmin yer almakta.<\/span><\/p>\n

1) Daha Fazla Reklam Alan\u0131<\/span><\/strong><\/p>\n

Ge\u00e7ti\u011fimiz bir y\u0131l i\u00e7erisinde reklam alan\u0131nda zaten ciddi bir art\u0131\u015f g\u00f6zlemlemi\u015ftik. 2017 y\u0131l\u0131nda Google\u2019\u0131n daha da fazla eklenti yaparak reklamc\u0131lara reklam alan\u0131n\u0131 tekelle\u015ftirme imkan\u0131 sunarak piyasay\u0131 daha rekabet\u00e7i bir hale getirece\u011fi tahmin edilmekte. AdWords haberlerini, en iyi uygulamalar\u0131, yeni \u00e7a\u011fr\u0131 uzant\u0131lar\u0131n\u0131 g\u00fcn\u00fc g\u00fcn\u00fcne takip edip reklamlar\u0131n\u0131z\u0131 da h\u0131zl\u0131 bir \u015fekilde g\u00fcncelledi\u011finiz takdirde bu de\u011fi\u015fimler kampanyan\u0131z \u00fczerinde olumsuz de\u011fil, gayet olumlu bir etki yaratacakt\u0131r.<\/span><\/p>\n

Bunun size takip\u00e7ilerinizi daha reklam\u0131n i\u00e7inde, web sitenizi ziyaret etmelerinden \u00f6nce yakalama f\u0131rsat\u0131 verdi\u011fini unutmay\u0131n. Bu size daha fazla t\u0131klanma ve m\u00fc\u015fteri kazan\u0131m oran\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n

2) Veriye Bak\u0131\u015f \u015eekliniz De\u011fi\u015fecek<\/span><\/strong><\/p>\n

Veri her zaman \u00f6nemliydi ama 2017 y\u0131l\u0131nda iyice \u00f6nem kazanacak. Reklamc\u0131lar ellerindeki veriye yeni ve farkl\u0131 \u015fekillerde bakmaya, yeni kampanya fikirleri \u00fcretirken bu verinin i\u00e7erdi\u011fi bilgileri hesaba katmaya ve m\u00fc\u015fteri kazan\u0131m\u0131na \u201cmutlak bir zorunluluk\u201d olarak bakmamaya ba\u015flayacak. M\u00fc\u015fteri kazan\u0131m\u0131 ve sat\u0131\u015f yapmak elbette \u00f6nemlidir ama art\u0131k kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f yapmas\u0131n\u0131 sa\u011flamak eskisi kadar kolay olmad\u0131\u011f\u0131ndan reklamc\u0131lar bu olguya art\u0131k marka perspektifinden bakmaya ba\u015flayacak.<\/span><\/p>\n

\"t\u0131k<\/p>\n

3) Facebook \u0130yice B\u00fcy\u00fcyecek<\/span><\/strong><\/p>\n

Sonsuz hedefleme se\u00e7ene\u011fiyle ve d\u00fc\u015f\u00fck t\u0131k ba\u015f\u0131na maliyetiyle Facebook\u2019un t\u0131k ba\u015f\u0131na \u00f6deme end\u00fcstrisinin tek hakimi olmas\u0131 hi\u00e7 de \u015fa\u015f\u0131rt\u0131c\u0131 bir durum de\u011fil. 2017\u2019de de Facebook\u2019un kullan\u0131c\u0131lar\u0131 hedefleme anlam\u0131nda yeni y\u00f6ntemler ve reklamlar\u0131 \u00fcr\u00fcnlerin daha da cazip g\u00f6r\u00fcnece\u011fi yeni bi\u00e7imlerde g\u00f6r\u00fcnt\u00fcleme se\u00e7enekleri sunaca\u011f\u0131 tahmin ediliyor. Bu nedenle reklam b\u00fct\u00e7enizin bir k\u0131sm\u0131n\u0131 \u015fimdiden Facebook\u2019a ay\u0131rmakta fayda var.<\/span><\/p>\n

4) Daha Fazla Mobil, Daha Az Masa\u00fcst\u00fc<\/span><\/strong><\/p>\n

Mobil kullan\u0131c\u0131 say\u0131s\u0131 2015 y\u0131l\u0131nda masa\u00fcst\u00fc kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ge\u00e7mi\u015fti, hala da fark\u0131 h\u0131zla a\u00e7maya devam ediyor. Google ve Facebook \u00e7oktan mobil i\u015flevleri platformlar\u0131na eklediler. Yeni y\u0131lda daha da fazla opsiyon olmas\u0131 bekleniyor. Reklamc\u0131lar\u0131n bu durumu m\u00fc\u015fterilerine mutlaka belirtmeleri ve m\u00fc\u015fteri kazanmak istiyorlarsa kar\u015f\u0131lama sayfalar\u0131n\u0131n muhakkak mobil dostu olmas\u0131 gerekti\u011fini s\u00f6ylemeleri gerekiyor. Mobil dostu olmayan sayfalara gelen ziyaret\u00e7ilerin al\u0131\u015fveri\u015f yapmas\u0131n\u0131 beklemek art\u0131k iyimser bir yakla\u015f\u0131m halini alm\u0131\u015f durumda. Bu anlamda k\u00fc\u00e7\u00fckten ba\u015flay\u0131p kampanyalar i\u00e7in tek bir kar\u015f\u0131lama sayfas\u0131 kullanmakta fayda var.<\/span><\/p>\n

5) Daha Fazla Hedefleme Se\u00e7ene\u011fi<\/strong> \u00a0<\/span><\/p>\n

T\u0131k ba\u015f\u0131na \u00f6deme end\u00fcstrisindeki standartlar\u0131 Facebook belirliyor. Di\u011fer akt\u00f6rler ise Facebook\u2019la rekabet edebilmek i\u00e7in hedefleme se\u00e7eneklerini artt\u0131rmaya \u00e7al\u0131\u015f\u0131yorlar. AdWords i\u00e7erisindeki se\u00e7eneklerin davran\u0131\u015f analizini ve di\u011fer \u00f6nemli demografik analizleri kapsayacak \u015fekilde artmas\u0131 bu seneki t\u0131k ba\u015f\u0131na \u00f6deme piyasas\u0131 i\u00e7in beklenen geli\u015fmelerin ba\u015f\u0131nda geliyor. Ayr\u0131ca yeni y\u0131lda reklam haz\u0131rlarken hedef m\u00fc\u015fteri kitlesinin taleplerine kar\u015f\u0131l\u0131k verilirken bu hususun g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gerekecek.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u0131k ba\u015f\u0131na \u00f6deme reklamlar\u0131 dijital pazarlama piyasas\u0131nda her ge\u00e7en y\u0131l daha da \u00f6nemli bir ara\u00e7 halini al\u0131yor. Yerel i\u015fletmeler, e-ticaret siteleri ve…<\/p>\n","protected":false},"author":3,"featured_media":9124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9122"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9122\/revisions"}],"predecessor-version":[{"id":9129,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9122\/revisions\/9129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/9124"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}