{"id":9427,"date":"2017-02-06T09:16:54","date_gmt":"2017-02-06T07:16:54","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=9427"},"modified":"2017-02-06T09:16:54","modified_gmt":"2017-02-06T07:16:54","slug":"google-sahte-haber-sitelerini-cezalandiriyor","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-sahte-haber-sitelerini-cezalandiriyor\/","title":{"rendered":"Google Sahte Haber Sitelerini Cezaland\u0131r\u0131yor"},"content":{"rendered":"

Google ge\u00e7ti\u011fimiz \u00c7ar\u015famba g\u00fcn\u00fc yay\u0131nlad\u0131\u011f\u0131 sahte reklamc\u0131l\u0131k raporu kapsam\u0131nda yapt\u0131\u011f\u0131 duyuruda da bildirdi\u011fi \u00fczere, Kas\u0131m ve Aral\u0131k ay\u0131ndan itibaren 340 adet sahte haber sitesini cezaland\u0131rmak i\u00e7in giri\u015fimlerini ba\u015flatm\u0131\u015f durumda. \u015eirket bu sitelerden yakla\u015f\u0131k 200 kadar\u0131n\u0131n Google reklamlar\u0131n\u0131 kullanmaktan kal\u0131c\u0131 olarak men edildi\u011fini duyurdu.<\/span><\/p>\n

Ge\u00e7ti\u011fimiz Kas\u0131m ay\u0131ndaki ABD ba\u015fkanl\u0131k se\u00e7imlerinden beri, t\u0131pk\u0131 Facebook gibi Google da yanl\u0131\u015f ve yan\u0131lt\u0131c\u0131 haberlerin dola\u015f\u0131ma girmesi anlam\u0131nda giderek artan bir \u015fekilde kamuoyunun ve denetleme mekanizmalar\u0131n\u0131n dikkatini \u00fczerinde toplam\u0131\u015f durumda. Google bu aydan itibaren Adsense politikalar\u0131nda ciddi bir de\u011fi\u015fikli\u011fe gidece\u011fini ve \u201cyay\u0131nc\u0131, yay\u0131nc\u0131n\u0131n i\u00e7eri\u011fi veya yay\u0131nc\u0131n\u0131n birincil amac\u0131 hakk\u0131ndaki temel bilgileri yanl\u0131\u015f sunan, yanl\u0131\u015f ifade eden ya da gizleyen\u201d internet sitelerini sahte haber ve bilgi \u00fcrettikleri gerek\u00e7esiyle Google reklamlar\u0131n\u0131 paraya tahvil edecek \u015fekilde kullanmaktan men edece\u011fini bildirdi.<\/span><\/p>\n

\"\"<\/p>\n

Google ge\u00e7ti\u011fimiz \u00c7ar\u015famba g\u00fcn\u00fc bu politika de\u011fi\u015fikli\u011finden beri yakla\u015f\u0131k 550 siteyi inceleme alt\u0131na ald\u0131\u011f\u0131n\u0131 ve yakla\u015f\u0131k 200 web sitesini s\u00fcresiz olarak cezaland\u0131rd\u0131\u011f\u0131n\u0131, yakla\u015f\u0131k 140 web sitesini ise \u015firketin reklam gelirlerinden men etti\u011fini s\u00f6yledi.<\/span><\/p>\n

\u015eirket ayn\u0131 zamanda 1.7 milyar reklam\u0131 2016 y\u0131l\u0131ndan beri ger\u00e7ekle\u015ftirdikleri \u00e7e\u015fitli kural ihlalleri y\u00fcz\u00fcnden internetten kald\u0131rd\u0131\u011f\u0131n\u0131 bildirdi. Bunlar\u0131n aras\u0131nda sahte haber sitelerinin yan\u0131 s\u0131ra 17 milyon yasa d\u0131\u015f\u0131 kumar reklam\u0131, 5 milyon \u00f6deme g\u00fcn\u00fc reklam\u0131 ve 80 milyon yan\u0131lt\u0131c\u0131 veya \u015foke edici reklam bulunmakta.<\/span><\/p>\n

\u0130nternetteki web sitelerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu ayakta tutan ve toplam miktar\u0131 art\u0131k \u00e7ok ciddi boyutlara ula\u015fm\u0131\u015f olan bu reklam gelirlerinden mahrum b\u0131rak\u0131lmak bahsi ge\u00e7en sahte haber sitelerini ciddi seviyede etkileyecek olmas\u0131na ra\u011fmen, bu yeni uygulamaya y\u00f6nelik birtak\u0131m ele\u015ftiriler de duyulmaya ba\u015flanm\u0131\u015f durumda. Google algoritmalar\u0131n\u0131n baz\u0131 haber kaynaklar\u0131n\u0131 da yanl\u0131\u015f bir \u015fekilde yarg\u0131lad\u0131\u011f\u0131 y\u00f6n\u00fcndeki ele\u015ftirilerin hedefi olmaya da devam ediyor.<\/span><\/p>\n

Bu ele\u015ftiriler hakk\u0131nda bir \u00f6rnek vermek gerekirse, Google\u2019\u0131n Kas\u0131m ay\u0131ndaki ba\u015fkanl\u0131k se\u00e7imlerinde halk oylamas\u0131nda kimin daha fazla oy ald\u0131\u011f\u0131na dair yay\u0131nlad\u0131\u011f\u0131 ilk sonu\u00e7, se\u00e7imin sonucunu yanl\u0131\u015f bildiren bir komplo teorisi bloguydu. Aral\u0131k ay\u0131nda ise \u00fcnl\u00fc arama motoru Ba\u015fkan Obama\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc d\u00f6nem ba\u015fkanl\u0131k yapaca\u011f\u0131na dair yorumlar\u0131 i\u00e7eren bir sahte haber yay\u0131nlam\u0131\u015ft\u0131.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google ge\u00e7ti\u011fimiz \u00c7ar\u015famba g\u00fcn\u00fc yay\u0131nlad\u0131\u011f\u0131 sahte reklamc\u0131l\u0131k raporu kapsam\u0131nda yapt\u0131\u011f\u0131 duyuruda da bildirdi\u011fi \u00fczere, Kas\u0131m ve Aral\u0131k ay\u0131ndan itibaren 340 adet sahte…<\/p>\n","protected":false},"author":3,"featured_media":9428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9427"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9427\/revisions"}],"predecessor-version":[{"id":9438,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9427\/revisions\/9438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/9428"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}