{"id":9671,"date":"2017-03-02T15:19:59","date_gmt":"2017-03-02T13:19:59","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=9671"},"modified":"2017-03-09T13:59:31","modified_gmt":"2017-03-09T11:59:31","slug":"googlein-sitenize-ceza-vermemesini-nasil-saglarsiniz","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/googlein-sitenize-ceza-vermemesini-nasil-saglarsiniz\/","title":{"rendered":"Google’\u0131n Sitenize Ceza Vermemesini Nas\u0131l Sa\u011flars\u0131n\u0131z?"},"content":{"rendered":"

Google cezalar\u0131, negatif bir kal\u0131p gibi g\u00f6r\u00fcnse de asl\u0131nda internet kullan\u0131c\u0131lar\u0131n\u0131n web i\u00e7erisinde gezinme deneyimini iyile\u015ftiren Google algoritmalar\u0131ndan olu\u015fmu\u015f bir t\u00fcr sistem. Bu sistem, s\u00fcrekli olarak g\u00fcncelleniyor. Peki, Google cezalar\u0131 nedir?<\/strong><\/span><\/p>\n

Arama motoru puan s\u0131ralamas\u0131 kriterleriyle belirlenmi\u015f kurallara uymayan, sistemin a\u00e7\u0131klar\u0131n\u0131 bularak Google aramalar\u0131nda hileli bir \u015fekilde \u00fcst s\u0131ralarda \u00e7\u0131kmaya \u00e7al\u0131\u015fan ve i\u00e7erik h\u0131rs\u0131zl\u0131\u011f\u0131 yapan web sitelerinin Google taraf\u0131ndan sistem d\u0131\u015f\u0131na itilmesine Google cezas\u0131<\/strong> deniyor.<\/span><\/p>\n

Google web sitelerini neden cezaland\u0131r\u0131yor?<\/span><\/strong><\/p>\n

Bunun iki temel nedeni var. Birincisi, bahsetti\u011fimiz \u00fczere Google algoritmalar\u0131n\u0131 kand\u0131rmaya \u00e7al\u0131\u015fan alt yaz\u0131l\u0131mlar ya da y\u00f6ntemler kullanmak. \u0130kincisi ise ziyaret\u00e7ilerin k\u00f6t\u00fc kullan\u0131c\u0131 deneyimi (UX) ya\u015famas\u0131na neden olan eski site altyap\u0131lar\u0131n\u0131n g\u00fcncellenmemesi.<\/span><\/p>\n

Google\u2019dan ceza alan bir web sitesi arama s\u0131ralamalar\u0131nda alt s\u0131ralara d\u00fc\u015febilir, hatta hi\u00e7bir \u015fekilde g\u00f6r\u00fcnt\u00fclenemeyebilir. Sitenize Google taraf\u0131ndan ceza verilmesini istemiyorsan\u0131z onu s\u00fcrekli g\u00fcncel tutmal\u0131 ve yeni Google arama motoru kriterlerini takip etmelisiniz.
\n<\/span><\/p>\n

Google Ceza \u00c7e\u015fitleri<\/span><\/strong><\/p>\n

Google, iki y\u00f6ntemle uygun bulmad\u0131\u011f\u0131 i\u00e7eriklere ve sitelere ceza veriyor.<\/span><\/p>\n

\u2022 Google manuel cezalar\u0131<\/span>
\n \u2022 Google algoritmik cezalar\u0131<\/span><\/p>\n

Google Manuel Cezalar\u0131<\/span><\/strong><\/p>\n

Google\u2019da web sitelerini incelemekle y\u00fck\u00fcml\u00fc yaz\u0131l\u0131m m\u00fchendisleri ekibi \u00e7al\u0131\u015f\u0131yor. Google Penguin ve Panda gibi algoritmalar\u0131n\u0131 \u00e7al\u0131\u015ft\u0131rd\u0131\u011f\u0131nda Google s\u0131ralamalar\u0131 de\u011fi\u015fiyor ama manuel ceza bununla alakal\u0131 de\u011fil. Manuel ceza, yaz\u0131l\u0131m m\u00fchendisleri taraf\u0131ndan sadece sizin sitenize veriliyor ve siteniz liste d\u0131\u015f\u0131na itiliyor.<\/span><\/p>\n

Manuel ceza ald\u0131\u011f\u0131m\u0131 nas\u0131l \u00f6\u011frenebilirim?<\/span><\/strong><\/p>\n

Webmaster Ara\u00e7lar\u0131 k\u0131sm\u0131ndan sitenizin manuel ceza al\u0131p almad\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz. Webmaster Ara\u00e7lar\u0131 > Arama Trafi\u011fi > Manuel \u0130\u015flemler b\u00f6l\u00fcm\u00fcne giderek sitenizin manuel cezas\u0131 olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/span>
\n Google manuel ceza alm\u0131\u015fsan\u0131z uyar\u0131 metniyle kar\u015f\u0131la\u015facaks\u0131n\u0131z.<\/span><\/p>\n

Google Manuel Ceza Alma Nedenleri<\/span><\/strong><\/p>\n

Manuel ceza alman\u0131n bir\u00e7ok nedeni olabilir. Sitenize gelmi\u015f bildirim mesaj\u0131nda yap\u0131lm\u0131\u015f hatalar belirtiliyor ve Google yaz\u0131l\u0131m m\u00fchendisleri bu yanl\u0131\u015f\u0131n nas\u0131l d\u00fczeltilebilece\u011fi konusunda size bilgi veriyor.<\/span>
\n Google manuel ceza alma nedenlerinin bir k\u0131sm\u0131:<\/span><\/p>\n

\u2022 Hack\u2019lenmi\u015f web sitesine backlink\u2019leme<\/span>
\n \u2022 Spam (kullan\u0131c\u0131 yorumlar\u0131, i\u00e7erik, yap\u0131sal veriler)<\/span>
\n \u2022 De\u011fersiz ve zay\u0131f i\u00e7erik<\/span>
\n \u2022 Do\u011fal olmayan backlink\u2019leme<\/span>
\n \u2022 Gizli resimler<\/span>
\n \u2022 Gizli yaz\u0131 ya da \u00e7ok fazla tekrar eden anahtar kelime<\/span>
\n \u2022 Kopya i\u00e7erik<\/span><\/p>\n

Google manuel ceza almamak i\u00e7in bu kriterlere dikkat etmeli ve g\u00fcncel SEO tavsiyeleri konusunda bilgili<\/a><\/strong> olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Google Algoritmik Cezalar<\/span><\/strong><\/p>\n

Google d\u00fczenli olarak Penguin<\/a><\/strong> ve Panda isimli iki algoritmas\u0131n\u0131 \u00e7al\u0131\u015ft\u0131r\u0131yor. Google, bu iki yaz\u0131l\u0131m\u0131n altyap\u0131s\u0131 hakk\u0131nda \u00e7o\u011funlukla sessiz kal\u0131yor. Bunun nedeni de k\u00f6t\u00fc niyetli yaz\u0131l\u0131mc\u0131 ve SEO\u2019cular\u0131n Google aramalar\u0131nda \u00fcste \u00e7\u0131kabilmek i\u00e7in sistemin a\u00e7\u0131klar\u0131n\u0131 ar\u0131yor olu\u015fu. Sitenizin Google algoritmalar\u0131na tak\u0131lmas\u0131n\u0131 istemiyorsan\u0131z web hosting firman\u0131z\u0131 iyi se\u00e7meli, manuel ceza k\u0131sm\u0131nda belirtilen kriterlere ve kopya i\u00e7erik kullanmamaya dikkat etmelisiniz. Ayr\u0131ca elinizin alt\u0131nda her zaman ideal bir SEO rehberi<\/a><\/strong> bulundurman\u0131z da faydal\u0131 olur.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google cezalar\u0131, negatif bir kal\u0131p gibi g\u00f6r\u00fcnse de asl\u0131nda internet kullan\u0131c\u0131lar\u0131n\u0131n web i\u00e7erisinde gezinme deneyimini iyile\u015ftiren Google algoritmalar\u0131ndan olu\u015fmu\u015f bir t\u00fcr sistem.…<\/p>\n","protected":false},"author":3,"featured_media":9749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-9671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9671"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9671\/revisions"}],"predecessor-version":[{"id":9689,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9671\/revisions\/9689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/9749"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}