{"id":9916,"date":"2017-04-17T09:24:27","date_gmt":"2017-04-17T07:24:27","guid":{"rendered":"https:\/\/ihs.com.tr\/blog\/?p=9916"},"modified":"2017-04-17T09:24:27","modified_gmt":"2017-04-17T07:24:27","slug":"google-adwords-analyticsi-birbirine-baglamaniz-icin-7","status":"publish","type":"post","link":"https:\/\/www.ihs.com.tr\/blog\/google-adwords-analyticsi-birbirine-baglamaniz-icin-7\/","title":{"rendered":"Google AdWords ve Analytics\u2019i Birbirine Ba\u011flaman\u0131z \u0130\u00e7in 7 Neden"},"content":{"rendered":"

Yeni bir AdWords hesab\u0131 a\u00e7arken veya mevcut bir hesab\u0131 devral\u0131rken m\u00fc\u015fterilerden mutlaka bu hesab\u0131 web sitesinin Google Analytics profiline (e\u011fer halihaz\u0131rda ba\u011fl\u0131 de\u011filse) ba\u011flamas\u0131 istenir. Bunun nedenleri a\u015fa\u011f\u0131da yer almakta.<\/span><\/p>\n

B\u00fct\u00fcn k\u0131ymetli AdWords verileri Analytics i\u00e7inde g\u00f6r\u00fcn\u00fcrd\u00fcr<\/span><\/strong><\/p>\n

\u0130ki Google hesab\u0131 birbirine ba\u011fland\u0131\u011f\u0131nda, URL\u2019ler manuel olarak etiketlendi\u011fi ve otomatik etiketleme etkinle\u015ftirildi\u011fi s\u00fcrece, AdWords verisi Analytics i\u00e7inde bulunabilir. Bu da hangi kampanyalar\u0131n ve anahtar kelimelerin trafik \u00e7ekti\u011fini daha kolay g\u00f6rebilmemizi ve o trafi\u011fin niteli\u011fini di\u011fer trafik kaynaklar\u0131yla do\u011frudan mukayese edebilmemizi sa\u011flar.<\/span><\/p>\n

B\u00fct\u00fcn k\u0131ymetli Analytics verileri AdWords i\u00e7inde g\u00f6r\u00fcn\u00fcrd\u00fcr<\/span><\/strong><\/p>\n

Reklamc\u0131lar kimi zaman AdWords m\u00fc\u015fteri kazan\u0131m kodunu kullanarak m\u00fc\u015fteri kazan\u0131m takibini ayarlam\u0131\u015flarsa hangi anahtar kelimelerin i\u015fe yarad\u0131\u011f\u0131n\u0131, hangilerininse yaramad\u0131\u011f\u0131n\u0131 g\u00f6rebileceklerini d\u00fc\u015f\u00fcn\u00fcrler ama durum her zaman d\u00fc\u015f\u00fcnd\u00fckleri gibi olmaz. Google AdWords ve Analytics birbirine ba\u011fl\u0131ysa tek sayfal\u0131k ziyaret oranlar\u0131 ve sitede ge\u00e7irilen ortalama s\u00fcre gibi verileri g\u00f6rebilirsiniz. Dolay\u0131s\u0131yla reklamlar\u0131n\u0131z size m\u00fc\u015fteri kazand\u0131rm\u0131yorsa biraz daha derinlemesine inceleme yapabilir ve kullan\u0131c\u0131lar\u0131n sitenize girdiklerinde neler yapt\u0131\u011f\u0131n\u0131 daha detayl\u0131 bir \u015fekilde g\u00f6rebilirsiniz. Sitede al\u0131\u015fveri\u015f yapmasalar dahi uzun uzun dola\u015f\u0131yorlar m\u0131, yoksa girdikleri sayfadan hemen \u00e7\u0131k\u0131yorlar m\u0131? Bunu yaln\u0131zca iki hesab\u0131n\u0131z birbirine ba\u011fl\u0131ysa \u00f6\u011frenebilirsiniz.<\/span><\/p>\n

Hedeflerinizi ve\/veya e-ticaret verilerinizi Analytics\u2019ten AdWords\u2019e kolayca ta\u015f\u0131yarak m\u00fc\u015fteri kazan\u0131m durumunu takip edebilirsiniz<\/span><\/strong><\/p>\n

Kimi zaman bir siteye m\u00fc\u015fteri kazan\u0131m takip kodunu eklemek \u00e7e\u015fitli nedenlerden \u00f6t\u00fcr\u00fc zor olabilir, fakat Google Analytics\u2019in ba\u011fl\u0131 oldu\u011fu durumlarda b\u00f6yle bir mecburiyet yoktur. Google Analytics hedeflerini veya e-ticaret verilerini kullanmak demek, siteye yeni kodlar eklemek i\u00e7in geli\u015ftirme ekibiyle muhatap olmak zorunda olmayaca\u011f\u0131n\u0131z anlam\u0131na gelir. URL hedeflerinizi (e\u011fer takip etti\u011finiz formun bir te\u015fekk\u00fcrler sayfas\u0131 varsa) istedi\u011fini gibi ayarlayabilir, e-ticaret siteleri i\u00e7inse Analytics sat\u0131\u015f verilerini al\u0131p hangi anahtar kelimelerin ve reklamlar\u0131n sat\u0131\u015flar\u0131\/m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131n\u0131 kolayca g\u00f6rebilirsiniz. \u00a0<\/span><\/p>\n

Yeniden pazarlamay\u0131 ola\u011fan\u00fcst\u00fc kolayla\u015ft\u0131r\u0131r<\/span><\/strong><\/p>\n

E\u011fer siteye kod eklemek sorun oluyorsa, iki hesab\u0131n birbirine ba\u011flanmas\u0131 durumunda Google Analytics kullan\u0131larak yeniden pazarlama hedef kitleleri olu\u015fturulabilir. Yap\u0131lmas\u0131 gereken tek \u015fey Analtics\u2019in y\u00f6netici k\u0131sm\u0131na girmek, Hedef Kitle Tan\u0131mlar\u0131 men\u00fcs\u00fcn\u00fc a\u00e7mak, Hedef Kitleler ve +Yeni Hedef Kitle\u2019yi se\u00e7mektir. B\u00f6ylece hedef kitle listesi yeniden pazarlama kampanyalar\u0131na eklenmek \u00fczere Google AdWords\u2019te haz\u0131r olur.<\/span><\/p>\n

\"yeniden<\/p>\n

Hangi linklerinize t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz<\/span><\/strong><\/p>\n

Google Analytics\u2019in AdWords k\u0131sm\u0131 i\u00e7erisinde hangi linklerinizin t\u0131k ald\u0131\u011f\u0131n\u0131 ve sitenize trafik \u00e7ekti\u011fini g\u00f6steren bir link raporu vard\u0131r. <\/span><\/p>\n

\"t\u0131klanan\u00a0<\/span><\/p>\n

Bu bilgi Google AdWords\u2019te yoktur. AdWords\u2019te t\u0131klanan linkleri g\u00f6rebilirsiniz ama bunlar o linkin mevcut oldu\u011fu anlardaki t\u0131klard\u0131r. Dolay\u0131s\u0131yla iki hesab\u0131 birbirine ba\u011flaman\u0131z durumunda elde edece\u011finiz bu rapor fazlas\u0131yla i\u015finize yarayacak bir rapordur.<\/span><\/p>\n

AdWords Treemaps ile trendleri g\u00f6rsel olarak inceleyebilirsiniz<\/span><\/strong><\/p>\n

Google Analytics i\u00e7erisindeki AdWords k\u0131sm\u0131nda Treemaps ad\u0131nda bir \u00f6zellik vard\u0131r. Bu \u00f6zellik AdWords kampanyalar\u0131n\u0131zdaki trendleri g\u00f6rsel olarak inceleyebilmenizi ve hem Google AdWords hem de Analytics \u00f6l\u00e7\u00fctlerini (AdWords\u2019ten gelen t\u0131klar\u0131 ve t\u0131klama ba\u015f\u0131na maliyeti, tek sayfal\u0131k ziyaret oranlar\u0131n\u0131 ve sitede ge\u00e7irilen ortalama s\u00fcreyi) hesaba katabilmenizi sa\u011flar.<\/span><\/p>\n

Veri renkli dikd\u00f6rtgenler i\u00e7erisinde sunulur. Dikd\u00f6rtgenin boyutu ana \u00f6l\u00e7\u00fct\u00fc (\u00f6r. oturumlar\u0131, maliyeti vs.), rengi ise ikincil \u00f6l\u00e7\u00fct\u00fc (\u00f6r. t\u0131k ba\u015f\u0131na maliyet, tek sayfal\u0131k ziyaret oran\u0131 vs) temsil eder. Treemaps hakk\u0131nda daha fazla bilgiye buradan<\/a> ula\u015fabilirsiniz.<\/span><\/p>\n

Hedefleri ve m\u00fc\u015fteri kazan\u0131mlar\u0131n\u0131 daha kolay takip edebilirsiniz<\/span><\/strong><\/p>\n

E\u011fer AdWords i\u00e7erisinde bi\u00e7ok m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 takip ediyorsan\u0131z, hangi anahtar kelimelerin vs. Analytics i\u00e7erisinde bireysel m\u00fc\u015fteri kazan\u0131mlar\u0131na yol a\u00e7t\u0131\u011f\u0131n\u0131 g\u00f6rmeniz kolayla\u015f\u0131r. Bunu AdWords\u2019te raporlar\u0131 ve segmentleri kullanarak yapabilirsiniz ama Analytics\u2019te bir iki t\u0131kla hedefe g\u00f6re filtremele yapabilir, o hedefe g\u00f6re anahtar kelime ve kampanya belirleyerek hangisinin o hedefe ula\u015fmay\u0131 kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 ve h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n

\"hedef<\/p>\n

Sonu\u00e7 olarak, Google AdWords ve Analytics hesaplar\u0131n\u0131 birbirine ba\u011flamak kampanya ayarlar\u0131n\u0131n ihmal edilmemesi gereken \u00f6nemli bir a\u015famas\u0131d\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni bir AdWords hesab\u0131 a\u00e7arken veya mevcut bir hesab\u0131 devral\u0131rken m\u00fc\u015fterilerden mutlaka bu hesab\u0131 web sitesinin Google Analytics profiline (e\u011fer halihaz\u0131rda ba\u011fl\u0131…<\/p>\n","protected":false},"author":3,"featured_media":9918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=9916"}],"version-history":[{"count":3,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9916\/revisions"}],"predecessor-version":[{"id":9925,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/posts\/9916\/revisions\/9925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media\/9918"}],"wp:attachment":[{"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=9916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=9916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ihs.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=9916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}